Havelock founder: “Our clients appreciate that finally, somebody helps them with the dirty job."

Havelock's founder and CEO, Marin Kojuharov, talks about the idea behind Havelock , the value it creates for companies in the Fashion & Apparel industry and how it fits in the "Future of Work" narrative.



Question: Firstly, could you talk a bit about the idea of Havelock and who it is for?


Marin Kojuharov: I’ve been managing my business for more than a decade in the same manner that all “self-confident” managers have. Along the way, I’ve tried many software solutions but as my business grew, my life started becoming more and more hectic and stressful. I didn’t like it that way. That’s why one day, while I was sitting next to one of my Project Managers, showing him “the best way to manage things”, it struck me that “something must be generally wrong”. That was the day I came up with the idea of Dynamic Planning. Havelock started with “Eureka” …and it took me several years of no-compromise mentality to complete the puzzle – team, technology, and proof of concept in real business.


Who is it for?


Well, Havelock is for ambitious and overloaded companies that are led by open-minded managers.


Q: Your focus now is strictly on the Fashion & Apparel industry, is it fair to say that Havelock is a niche product?


MK: It’s a niche software–considering all the industry-specific reports and modules–, but not a niche methodology. I’ve been in the fashion business for many years, and I know well all the pain points of my colleagues …that’s why we started with Fashion & Apparel. But of course - Havelock is a valid methodology for all project-driven businesses.


Q: What are some of the major problems Havelock solves?


MK: Self-awareness, definitely. What do I understand by being self-aware? If someone comes to me and asks me, “Boss, can we accept a two-week delay of materials coming from China?” To answer, I need to know where we are now and what does it mean. I need to be able to check with a click the full status of any randomly chosen project with all the details.


That’s what Havelock does. Dynamic planning, synchronization, structured communication, proactiveness and so on – these are just the tools that we use in a specific way to achieve

self-awareness.


If someone comes to me and asks me, “Boss, can we accept a two-week delay of materials coming from China?” To answer, I need to know where we are now and what does it mean. I need to be able to check with a click the full status of any randomly chosen project with all the details. That's what Havelock does.

Q: What’s the difference between Havelock and, say, a PLM like Centric Software or a project management platform like Asana?


MK: You mention some very successful software solutions. In a way, they are great solutions, but what they lack is the methodology. To me, they all resemble a big warehouse with auto parts and with a big sign on the entrance: “Build here the car of your dreams”. I’ve seen companies implementing software for years, which is very wrong. Havelock is a different story; we are a ready-to-start, meticulously engineered, simple-to-use, incredibly efficient, Porsche 911, and fancy enough software.


Q: So, in that train of thought, if you have to put it concisely–What is unique about Havelock?


MK: It really is our Dynamic Planning methodology. Everything else is the same and…totally different at the same time. But, yes, our methodology makes the difference.


Q: What results have your clients seen with Havelock?


MK: Our clients appreciate that finally, somebody helps them with the dirty job – not just promising fancy reports and complicated automation. At the end of the day, we all need to know what to do TODAY. Each person in the company must know what to do TODAY and be in perfect sync with the others. Tomorrow is one day too late. Reports come later, much later. We are not here to brag about our client’s success – we are just a humble provider of the proper toolset.


Q: How does Havelock fit in the "Future of Work" narrative?


MK: To answer that I suppose we need to investigate the meaning of “Future of Work”. For me, this notion is all about transformation i.e., digital transformation. The future of work is about where the state of work is going, and I believe that the pandemic also showed us that a lot of the work can be done from home. The ability of companies to digitally transform and do work with teams working from different locations across the globe would determine the future of work.


In that context, Havelock fits perfectly as it to a large extent transforms a company into a more self-aware and effective, well-oiled machine.


Havelock is really innovative, minimizes stress and doubles and triples effectiveness– you tell me if it fits enough.